Strong brands are not created overnight. A logo IS NOT a brand. A brand is the relationship between a company or product and its customers.
Brands are built from the inside out and from the top down. This means everyone from the c-suite to mailroom should speak the same voice and emanate the same brand attributes to each and every external point of contact.
The four ingredients to building a strong brand are:
At Acceler8, we can help you discover and formulate the qualities and attributes that will help you build a clear and concise voice and look to get your brand running smoothly and outpace your competition.